Generally, Netflix does not publicize its viewership metrics, but the company isn’t hesitating to say how many of its subscribers watched “The Irishman,” the Golden Globe-nominated mobster film.
On Tuesday, Ted Sarandos, Netflix’s Chief Content Officer, said at UBS’s Global TMT Conference in New York, that more than 26 million global accounts (26,404,081, to be exact) viewed at least 70% of “The Irishman” in the first seven days since the film appeared on the streaming service.
Netflix is guessing that more than 40 million accounts will watch the Martin Scorsese-directed film in the first 28 days, said Sarandos. He pointed out that the number is likely to be greater than the expected one because multiple viewers frequently watch simultaneously using one Netflix account.
The 77th Golden Globes
Nominations for the film categories of the 77th Golden Globes were dominated by Netflix to a jaw-dropping degree. In 2016, the streaming giant received a sole nomination for Idris Elba in “Beasts of No Nation”. This time around, the hard-campaigning Netflix was drizzled with 17 film nominations, including six for Noah Baumbach’s “Marriage Story,” the most of any movie.
“The Irishman”, is based on Charles Brandt’s nonfiction book “I Heard You Paint Houses”. The movie premiered at the 57th New York Film Festival on September 27, 2019, and had a limited theatrical release on November 1, 2019, followed by digital streaming on Netflix, which started on November 27, 2019. It stars the famous Robert De Niro as Frank Sheeran, a World War II veteran who became a mob hitman and played a role in the union boss, Jimmy Hoffa’s disappearance. Al Pacino stars as the notorious mob-connected Teamsters president. Joe Pesci also stars as mob boss Russell Bufalino.
Netflix expects the popularity of “The Irishman” will boost more top content makers to sign deals with the streaming giant to showcase their best creative works. Director Martin Scorsese has pleaded “The Irishman” viewers not to watch the film on a phone. The shortened window between the theatrical release and Netflix debut has allowed many people, who probably would have avoided going to a movie theater, to view the film.
Sarandos estimated a night out to a movie theater in New York could cost about $100 or more when including ticket prices, transportation, and other things.
“When you think about that, people understand the value proposition of a big new movie this week at Netflix,” said Sarandos at the UBS conference. “It translates into how they value Netflix.”
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