Today, Google released its annual “Year in Search” data that gives us some of the most noteworthy searches of 2019. It analyzed the biggest trends meaning, search terms that registered the largest spikes in traffic, over a constant period in 2019 as compared to 2018.
“Disney Plus”, Disney’s new streaming service was the biggest search trend of 2019 in the U.S. It was followed by Cameron Boyce, Nipsey Hussle, Hurricane Dorian, Antonio Brown, Luke Perry, Avengers: Endgame, Game of Thrones, iPhone 11, and Jussie Smollet.
If we talk about the biggest U.S. TV show, “Game of Thrones” was the one to claim the spot, in terms of the search trends, of the year. It was followed by Netflix’s “Stranger Things” and “When They See Us,” then HBO’s “Chernobyl”, and Disney Plus’s “The Mandalorian”.
The Global Stage
On the global stage, Apple’s iPhone 11 was the fifth biggest trend of the year and here’s the full list:
- India vs South Africa
- Cameron Boyce
- Copa America
- Bangladesh vs India
- iPhone 11
- Game of Thrones
- Avengers: Endgame
- Notre Dame
- ICC Cricket World Cup
TikTok’s influence was seen on Google’s Top Trends in the music category, where “Old Town Road” was the top trending song globally in 2019. The Lil Nas X’s song was a hit on TikTok this year after the rapper himself uploaded it to the platform back in December 2018. Nas was also the No. 1 artist on TikTok, according to its own year-end round-up.
The “What is…?” Category
“Storm Area 51”, which grew out of a viral Facebook joke, turned into a real-world event, led many to Google search “What is Area 51?” this year.
In the second place was “What is a VSCO girl?” referring to the latest teen trend and meme whose name comes from the hipper-than-Instagram photo-editing app, VSCO. The VSCO girl dresses in oversized tees, Birkenstocks, wears her hair in a messy bun, and adorns herself with accessories like scrunchies; Burt’s Bees lip balm, puka shell chokers, and carries around a Hydro Flask water bottle.
Many online cultures influenced Google’s top U.S. outfit trends. The No. 1 outfit idea of Egirl (an emo-anime-goth variation), a popular demographic found on TikTok, which is a type of emo subculture. In the second spot was Eboy, soft girl (another subculture of TikTok, with a hyper-cute esthetic), and finally Biker shorts and VSCO girl.
Pop culture for the year was reflected in Google’s top trends. The search engine got a little nostalgic this year, with its “Decade in Search” retrospective, as it highlighted the music, movies, and people who influenced various cultures over the past 10 years.
The full list of Google’s Global Top Trends, which can be filtered by country, is here.
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