One of the alluring parts of live-streaming culture is its inclination towards raising money for charities; it’s a common feature across sites and streamers.
If we talk about Twitch, it leads some campaigns itself such as regular Twitch Rivals charity events and some are spurred by individual streamers (like Ben “DrLupo” Lupo) who are passionate about raising money for the underprivileged among us.
New Charity Option
Today, the live-streaming toolkit, Streamlabs, took a step forward in this field by launching its charity offering that is built right into the software.
Streamlabs is working with several well-known organizations such as Arbor Day Foundation, World Vision, Feeding America, Americares, Make-A-Wish, the American Red Cross, Special Olympics, Direct Relief, and the American Heart Association to jump-start the new feature.
Streamlabs creates software for broadcasting live on sites such as Twitch and Mixer. Being easy to use the software, explains its popularity. Integrating charitable options into its platform will make it easier for streamers to deal with one of the hardest parts of donating: confirming that the money goes where it’s supposed to. What’s more novel about the addition is that Streamlabs also promises it won’t take a cut of charitable donations.
The company wrote in a blog post, “Excluding the standard PayPal processing fees, charities receive 100% of every contribution directly via PayPal”. That’s different than other platforms, like Tiltify, that charge a 5 percent transaction fee.
Streamlabs is also helping streamers in connecting with charities. It has created a devoted charity portal on its website where streamers can look for active charity campaigns. Streamlabs wrote, “When a streamer’s scheduled charity stream goes live, their donation link will automatically redirect to the charities tip page, meaning the money goes straight to the charities with no additional fees taken out”. To add that extra oomph, it has enabled streamers to customize alerts and donation panels to their streams.
The program is in its beta version right now, but it’s anticipated to expand at the beginning of next year. That said, streamers can log into their Streamlabs accounts and schedule their first charity streams now!
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